Product Description

Social Media Toolkit: Course 1 - What You Need to Know

In this first course of the ASPS Social Media Toolkit, you’ll learn some fundamental principles of social media ethics. The course is titled What You Need to Know to emphasize how an ethical approach is the underpinning of everything we do. It truly is what we need to know.

Learning Objectives

• Identify the rationalizations people make related to ethical issues associated with social media
• Develop strategies for avoiding rationalizations when making ethical decisions on social media
• Distinguish between appropriate and inappropriate use of social media
• Take appropriate action when using social media to safeguard and protect yourself, practice, and any affiliated association/organization 

Social Media Toolkit: Course 3 - Hashtags (Part 1)

Hashtags starts by describing what a hashtag is and what the advantages are to using them. The course will then address platform-specific strategies. For example, Part I of the course will discuss Instagram in particular.

Learning Objectives

• Describe the meaning and purpose of a hashtag and articulate the advantages of using it
• Employ hashtag best practices on Instagram

Social Media Toolkit: Course 3 - Hashtags (Part 2)

Part 2 will then cover not only the use of hashtags on Twitter, TikTok, and Facebook, but it will also introduce you to shadow banning and what steps you need to take to avoid it.

Learning Objectives

• Describe "shadowbanning" and take measures to avoid it
• Employ hashtag best practices on X, Facebook, and TikTok

Not for CME

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