Product Description

Meaningful website presence is necessary in the competitive era of social media. Periodic reassessment of existing websites should be performed to determine relevancy and efficacy. Creation of a new website in the context of rebranding takes significant effort with a rebranding team studying existing website analytics, competitor audits and patient surveys, and evolving needs of the practice.

The Accreditation Council for Continuing Medical Education (ACCME) accredits ASPS to provide educational activities and material with Category 1 CME credits. As an official CME provider, ASPS must comply with all ACCME standards, as outlined in the ACCME Standards for Integrity and Independence in Accredited Continuing Education.

Faculty

Bank, Jonathan MD; Feingold, Randall S. MD; Korn, Peter MD; Light, David MD; Israeli, Ron MD

Plastic and Reconstruction Surgery®Editors: Editor-in-Chief: Kevin Chung, MD

Co-Editor: Amy Colwell, MD

Section Editors: Ash Patel, MD

Practice Management Committee Faculty: Randall S. Feingold, MD 

Intended Audience

This educational activity is intended for plastic surgery practitioners, residents, and other healthcare professionals interested in translating expanded knowledge into practice for the improvement of patient outcomes in plastic and reconstructive surgery.

Learning Objectives

After viewing this course, the participant should be able to:

1. Appreciate the role of a website in the branding of a plastic surgery practice in the setting of social media
2. Understand the steps necessary to execute formation of a website that differentiates your practice
3. Generation of collateral branded material
4. Assessing quantifiable outcomes that lead to practice growth

Accreditation

The American Society of Plastic Surgeons (ASPS) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Designation

The ASPS designates this enduring material for a maximum of 1.0 AMA PRA Category 1 Credit. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Recognition Statement

The Continuing Medical Education (CME) credits offered by this activity are enhanced by ASPS Learner Credit Reporting for learners who have opted into this reporting. Successful completion of this CME activity enables active American Board of Surgery (ABS) members the opportunity to earn credit toward the CME requirement of the ABS's Continuous Certification program when claimed within 30 days of completion of the activity.

Participants in ASPS-accredited education who want their CME credits reported to certifying and state licensing boards must opt-in to reporting and add their NPI as well as state license ID and/or collaborating board ID(s) before claiming credit.

Disclosure Policy

The American Society of Plastic Surgeons (ASPS) requires all faculty, authors, planners, reviewers, managers, staff and other individuals in a position to control or influence the content of an activity to disclose all relevant financial relationships or affiliations. All identified conflicts of interest must be resolved and the educational content thoroughly vetted by ASPS for fair balance, scientific objectivity and appropriateness of patient care recommendations. The ASPS also requires faculty/authors to disclose when off-label/unapproved uses of a product are discussed in a CME activity or included in related materials.

Disclaimer: All relevant financial relationships for planners, faculty, and others in control of content (either individually or as a group) are reviewed by the ASPS Continuing Education Committee and have been mitigated, if applicable. 

The following planners/faculty members/reviewers have the following disclosures:

Kevin C. Chung , M.D. receives funding from the National Institutes of Health, book royalties from Wolters Kluwer and Elsevier, and a research grant from Sonex to study carpal tunnel outcomes. 

The following planners/faculty members/reviewers have no relevant financial relationships or affiliations to disclose:

Ash Patel, MD; Randall S. Feingold, MD; Bank, Jonathan MD; Feingold, Randall S. MD; Korn, Peter MD; Light, David MD; Israeli, Ron MD 

AMA PRA Category 1 Credit^TM: 1.0

Patient Safety Credit: 0.5

Media:Journal Article, video

Release Date: 05/15/2025

Expiration Date: 05/15/2028*

Estimated time to complete this course: 1 hour

*Course access ends on course expiration date

Directly provided by the American Society of Plastic Surgeons® (ASPS®)

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